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Snapchat’s immediacy creates highly in-tuned users: Hired exec - Mobile Commerce Daily

snapchat

Snapchat world lenses are like face filters but for the phone's forward-facing camera

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Snapchat’s immediacy creates highly in-tuned users: Hired exec
NEW YORK – A Hired executive at ad:tech New York 2016 explained that Snapchat’s user base is quantitatively proven to be the most engaged out of all major platforms, meaning brands and retailers need to dive into the application to tap into a marketing goldmine.
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Users spend 42pc of media time, 12 pc marketing spend on mobile: Facebook exec
NEW YORK – An executive from Facebook at ad:tech New York 2016 gave marketers a crash course in working within Facebook’s API, touting the platform’s fecundity as users spend 20 percent of their mobile time between Facebook and its largest acquisition, Instagram.
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Consumers do not think in channels and neither should marketers
NEW YORK – Consumers no longer think in terms of channels the way they are traditionally defined and instead expect mobile, online and offline retail experiences to match up, an executive from American Apparel said in a panel.
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