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Advertising
Mountain Dew begins the new year with a mobile-first campaign
By Rakin Azfar

This year, PepsiCo property Mountain Dew’s installment of its long-running “Do the Dew” campaign will be built around the mobile consumer, with engagements on Facebook Live, Facebook Video and Snapchat, among other channels.

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Advertising
Register now: Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Social networks
Dove celebrates 60th anniversary of iconic product with a social campaign
By Rakin Azfar

Unilever property Dove is ringing in the 60th anniversary of its Beauty Bar by encouraging women across social media channels to champion their own definitions of beauty.

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Social networks
Chicken of the Sea uses social to spread seafood-health awareness
By Brielle Jaekel

Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.

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Classic Guides
Mobile Marketer's Mobile Women to Watch 2017

Mobile Marketer’s Mobile Women to Watch 2017 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2017.

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Content
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
By Staff reports

Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.

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Commerce
Hotels.com introduces new mobile concierge - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Hotels.com introduces new mobile concierge; Sephora innovates business practices with mobile buying platform.

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Advertising
Kenzo goes clubbing for vibrant menswear effort - Luxury Daily
By Staff reports

Luxury Daily today - Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?

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Columns
3 ways retailers can merge digital and physical store strategies

By Peter McLachlan

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic "yes" to both of these questions, your organization is not thinking customer-first.

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