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Media
Buzzfeed News and Twitter bring election night coverage to mobile with live special
By Rakin Azfar

Media powerhouse Buzzfeed is partnering with Twitter to put on a live election night special that will carry few differences from its television network competitors' product, aside from platform.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18
 

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin' Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Advertising
Google's acquisition of FameBit means contextual advertising will see fruition
By Brielle Jaekel

Google has acquired digital marketplace FameBit, which can help combat woes of the dreaded skip button for YouTube advertisers by connecting them with relevant influencers.

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Advertising
Abercrombie's massive rebrand initiates with Instagram disappearance
By Rakin Azfar

Clothing retailer Abercrombie & Fitch has taken advantage of the holiday season's influx of advertising to reinvent its brand image with a campaign that leverages multiple mobile-optimized digital channels.

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Video
Northwestern Mutual partners with Kid President creator for new social video campaign
By Danny Parisi

In an effort to remove the stigma around talking about money, life insurance company Northwestern Mutual has partnered with video producer SoulPancake for a digital and social video campaign, appealing to consumers in a non-advertising format.

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Content
Mobile Minutes: Twitter's Explore tab; Yahoo hack; Pinterest grows with men; Periscope's Producer mode
By Staff reports

Today in mobile marketing - Twitter tests replacing Moments with a new ‘Explore' tab on mobile; Yahoo hack gives Verizon pause in $4.8B deal; Pinterest reaches 150 million monthly users, boosts engagement among men; Periscope debuts 'Producer' for sharing TV-style video.

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Commerce
Coca-Cola and Dollar General partner for Halloween social campaign plus beacon integration - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Coca-Cola and Dollar General partner for Halloween social campaign plus beacon integration; Groupon tests app-based ordering system in St. Louis.

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Advertising
Fendi extends life of Snapchat stories with international album - Luxury Daily
By Staff reports

Luxury Daily today - Fendi extends life of Snapchat stories with international album; Top 10 luxury brand social marketers of Q3.

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Columns
Creative must drive programmatic advertising strategy
 

By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

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