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Today's headlines


Social networks
Snapchat's new discover channel plus IPO development alludes to bullish future
By Brielle Jaekel

The Economist is the latest to join Snapchat Discover, supporting the social media application as it develops an IPO and is likely to see $366.7 million in worldwide ad revenue for this year.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkiní Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Video
Liberty Mutual recruits 360-degree video, but is the platform worth the investment?
By Rakin Azfar

Liberty Mutual is helping home and auto owners address their maintenance worries through a series of mobile-optimized 360-degree videos featuring HGTVís Chip Wade.

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Advertising
Avon looks to omnichannel campaign, mobile video to anchor rebrand
By Rakin Azfar

Direct-selling beauty company Avon has launched a new omnichannel campaign for the purposes of recruiting Avon representatives and updating its brand image.

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Content
Mobile Minutes: Amazon's free books; Orange Leaf's drone deliveries; Sony VR reviews; Silicon Valley's EU troubles
By Staff reports

Today in mobile marketing Ė Amazon adds free books to the ever-growing list of Prime benefits; Orange Leaf successfully delivers frozen yogurt by drone; Sony PlayStation VR review: The best of an early crop; Data-heavy Silicon Valley deals may land in EU firing line.

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Commerce
Walmart slows new store openings in favor of mobile, online investments - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Walmart slows new store openings in favor of mobile, online investments; OnStar subscribers can now make mobile payments through car app.

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Advertising
Longchamp takes virtual stroll through Paris to mark boutique renovation - Luxury Daily
By Staff reports

Luxury Daily today - Longchamp takes virtual stroll through Paris to mark boutique renovation; Diamond industry adapts to millennial values, taps into objective relationship traditions.

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Columns
Brands must not treat Amazon like a traditional retailer

By Donnie Pacheco

Many brands considering or currently working with the company approach Amazonís business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?

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