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Today's headlines


Social networks
Quaker Oats taps breakfast popularity for autumnal recipe social blitz
By Alex Samuely

PepsiCo’s Quaker Oats brand is tapping into consumers’ love of breakfast with a month-long mobile marketing blitz that includes daily recipes posted to its social media channels as well as collaborations with lifestyle and culinary bloggers.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Software and technology
Oakley collaborates with Intel to launch smart eyewear, mobile app
By Rakin Azfar

Oakley, in partnership with tech titan Intel, has just released its latest product, smart eyewear that features a voice-activated coaching system, tracking performance and integrating various data points through a new mobile application that is being released concurrently.

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Strategy
California Pizza Kitchen perfects mobile marketing recipe with annual scavenger hunt
By Danny Parisi

California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests' information.

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Content
Mobile Minutes: Facebook Marketplace; Google's branded smartphones; Apple's iPad Pros; Sky's VR app

Today in mobile marketing - Facebook Marketplace wants to be the new Craigslist; Google set to launch branded smartphones; Apple might launch a smaller iPad Pro next spring — with a headphone jack; Sky launches VR app with sports, ballet and Disney videos.

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Commerce
Mondelez captures 14pc mobile coupon redemption rate for in-store shoppers - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mondelez captures 14pc mobile coupon redemption rate for in-store shoppers; Quiznos foreshadows mobile ordering rollout with new loyalty app.

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Advertising
Farfetch inspires consumers to find the perfect product - Luxury Daily
By Staff reports

Luxury Daily today - Farfetch inspires consumers to find the perfect product; Tamara Mellon makes comeback with bold revamp campaign.

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