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Advertising
Campbell’s heats up mobile recipes via weather pattern-driven AI ads
By Alex Samuely

The Campbell Soup Company is the first marketer to roll out artificial intelligence-enhanced Watson Ads, enabling The Weather Company’s mobile application users to receive targeted ads based on current weather patterns and communicate with the units via voice and text.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Social networks
KLM pilots artificial intelligence-enabled customer service responses on social media
By Rakin Azfar

KLM Royal Dutch Airlines is taking a leap into customer service innovation by running a pilot program during which it will determine how artificial intelligence technology fares in handling customer service requests on social media.

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Strategy
Aerie unzips breast cancer awareness for millennials via mobile-optimized quiz
By Rakin Azfar

American Eagle Outfitters’ Aerie brand is partnering with breast and ovarian health organization Bright Pink to introduce a mobile-optimized hub featuring educational materials and a quiz for assessing consumers’ cancer risks.

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Content
Mobile Minutes: HTC's virtual reality app store; Google's Uber competitor; Amazon Alexa Prize; Salesforce's probe

Today in mobile marketing - HTC just launched a virtual reality app store with $1 content; Google is giving Uber another reason to worry; Amazon's 'Alexa Prize' will give college students up to $2.5M to create a socialbot; Salesforce urges Microsoft-LinkedIn probes amid AI concerns.

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Commerce
Mobile apps outpace mobile Web commerce for first time: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mobile apps outpace mobile Web commerce for first time: report; PepsiCo’s gamified mobile coupons garner 8x ROI for participating retailers.

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Advertising
Will smartwatches, 3D printing save struggling Swiss watch industry? - Luxury Daily
By Staff reports

Luxury Daily today - Will smartwatches, 3D printing save struggling Swiss watch industry?; Prada brings literary work to the theater.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Columns
Memo to Apple: When delight becomes expectation, loyalty becomes uncertain

By Robert Passikoff

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

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