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Software and technology
Why BlackBerry’s departure from smartphone production means little to mobile marketers
By Danny Parisi

Two years shy of the twentieth anniversary of its first smartphone, BlackBerry is shutting down development of all production and hardware, although experts claim this news offers little relevancy for marketers in the mobile space.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Social networks
Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest
By Rakin Azfar

Frito-Lay has its sights set on commanding as much of the mobile space as possible with the re-release of three fan-favorite flavors, enabling consumers to earn hourly rewards by texting a code found on packaging to a designated number.

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Video
Deschutes Brewery uncaps virtual reality videos, immersing consumers in brand narrative
By Rakin Azfar

Oregon-based craft brewery Deschutes has become one of the first breweries of its kind to leverage virtual reality to communicate its brand message, releasing multiple stereoscopic 360-degree videos that bring the stories behind two of its beers to life on users’ smartphones.

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Content
Mobile Minutes: Facebook at Work; Citigroup vs. Venmo; Spotify in Japan; AI ethics group

Today in mobile marketing - Facebook at Work to start doing the business next month; Citigroup teams up with rival banks to fight Venmo; Spotify debuts in Japan, complete with karaoke lyrics; Facebook, Google, Amazon, IBM and Microsoft join forces on AI ethics.

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Commerce
80pc of consumers experience mobile shopping satisfaction despite security concerns: report - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - 80pc of consumers experience mobile shopping satisfaction despite security concerns: report; H&M, Sephora nab early entry into Kik’s fashion bot shop.

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Advertising
Mr Porter builds two-screen shopping experience with Apple TV app - Luxury Daily
By Staff reports

Luxury Daily today - Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Columns
The case for reward-based advertising

By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

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