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Strategy
Mobile fuels tectonic shifts in auto and transportation industries: GM exec
By Danny Parisi

NEW YORK - An executive from General Motors discussed the state of mobile at the MMA SM2 Innovation Summit 2016 and highlighted the way it has fueled innovation and change within the automotive industry.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani and Forrester Research.

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Advertising
Coty exec: 2016’s biggest mobile trends include utility, data
By Alex Samuely

NEW YORK – A Coty Inc. executive at the MMA SM2 Innovation Summit 2016 claimed that some of the main mobile marketing trends she noticed this year centered on data and utility, proving that personalization trumps all when it comes to running a successful campaign.

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Software and technology
Factual exec: Location data is best way to determine a consumer's real self
By Danny Parisi

NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.

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Content
Mobile Minutes: Amazon product searches; Twitter's buyout price; Facebook and WhatsApp data; Snapchat's milestone

Today in mobile marketing - More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Commerce
Mastercard jockeys for mobile payments domination with new API platform - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Mastercard jockeys for mobile payments domination with new API platform; Mobile’s disruption power extends from big brands to small, says FedEx exec.

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Advertising
Just because you can does not mean you should for mobile: Almighty exec - Luxury Daily
By Staff reports

Luxury Daily today - Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Columns
Digital marketing can generate a lower cost-per-acquisition than offline advertising

By Gabriel Shaoolian

The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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