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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani and Forrester Research.

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Music
Mondelez spreads branded content across music streaming with iHeartMedia partnership
By Alex Samuely

Mondelez International is capitalizing on the growing popularity of music streaming platforms with a new multi-year collaboration with iHeartMedia, designed to strategically place its Nabisco brands’ content across the service’s social and digital channels.

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Strategy
Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub
By Alex Samuely

Frito-Lay’s Cheetos brand is joining the Halloween spirit by inviting consumers to purchase its Bag of Bones products, create ghoulish combinations with the monster-themed shapes and upload their art to a mobile-optimized exhibit site for a chance to win prizes.

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Media
USA Today’s latest social initiative provides mobile-optimized hub for voting process
By Rakin Azfar

The USA Today Network has crafted a new voting initiative aimed at social media users, called Voting Because, that offers a meme generator, registration tools and educational content on hot-button issues.

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Content
Mobile Minutes: Instagram's advertiser base; HTC's headphone jack; Facebook's measurement tools; Amazon's photo prints

Today in mobile marketing - Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.

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Commerce
Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons; Macy’s partnership with cosmetic service app combines beautification with at-home shopping.

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Advertising
Calling for nominations: Mobile Women to Watch 2017

If you know a smart woman in mobile advertising, marketing, media or commerce who's set to go places, please nominate her for Mobile Marketer's Mobile Women to Watch 2017. Nominations accepted through Oct. 3.

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Advertising
Ralph Lauren, Michael Kors dominate luxury's online market share: report - Luxury Daily
By Staff reports

Luxury Daily today - Ralph Lauren, Michael Kors dominate luxury's online market share: report; New luxury, old luxury, real luxury, faux luxury: What is a brand to do?.

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Columns
Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go

By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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