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Research

  • Mobile will account for 49pc of Internet advertising by 2020: PwC

    June 13, 2016

    Mobile Internet advertising is currently experiencing a major upward trajectory, with this trend set to result in mobile comprising of nearly half of all Internet advertising by 2020 as consumers increasingly eschew their laptops in favor of smartphones, according to a report from PricewaterhouseCoopers.

  • Contextual Web trumps responsive design for mobile-first experiences: Forrester Research

    June 9, 2016

    Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.

  • App reviews see major impact despite big brand name: Apptentive

    June 7, 2016

    Well-known marketers must be wary of assuming their big name will be enough to hold on to consumers without a well-designed mobile strategy for applications today, with users 8.16 times more likely to download a positive-rated app, according to Apptentive.

  • Mary Meeker: Mobile advertising a $22B opportunity in US

    June 3, 2016

    While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.

  • 22pc of smartphone users block ads, up 90pc: report

    June 1, 2016

    Ad blocking is growing around the world, with an estimated 419 million people now restricting ads on the mobile Web while the use of applications that impede certain content is also gaining, according to a new report from PageFair and Priori Data.

  • Mobile location data is accurate up to 30 meters: report

    May 27, 2016

    While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers' programs.

  • Mobile messages lack real-time context, causing 90pc to opt out: Forrester

    May 26, 2016

    While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.

  • Personalizing push notifications can increase open rates up to 800pc: report

    May 20, 2016

    Marketers who blast out push notifications are missing out on an opportunity to encourage engagement, with personalized notifications driving significantly higher results across the 1.5 billion messages analyzed for a new report from Leanplum.

  • 50pc of kids have social media accounts by age 12: report

    May 18, 2016

    Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.

  • Mobile is most popular method for researching products: report

    May 17, 2016

    Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.

  • Q1 2016 mobile site performance analysis benchmark report

    May 12, 2016

    The seventh installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.

  • Mobile’s 66pc revenue jump drives stellar year for Internet advertising: IAB

    April 22, 2016

    With a 66 percent jump in mobile revenue in 2015, the segment outshone other areas of Internet advertising as marketers looked to reach consumers where they are spending time – on their phones, according to a new report from the Interactive Advertising Bureau.

  • Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

    April 21, 2016

    The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

  • Cheap mobile search traffic drags down spend on Google: report

    April 13, 2016

    The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.

  • What the future of mobile-driven blended experiences will look like: Forrester

    April 8, 2016

    In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.

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