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Harrods incorporates in-store navigation tool in latest app update - Luxury Daily

Harrods' Mobile Store Guide, animated still

Harrods' Mobile Store Guide, animated still

Dolce & Gabbana puts millennial lens on spring/summer 2017 campaign
Italian fashion label Dolce & Gabbana has cast millennial-aged models for its spring/summer 2017 campaign, as the luxury apparel industry continues to jockey for the demographics’ market share.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Chanel uncovers powerful plants in global tour
France’s Chanel is exploring the anti-aging secrets of three far-flung populations with a shared claim.
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Chaumet extends impact of house museum via interactive exhibit
French jeweler Chaumet is opening up its ephemeral museum to a larger audience with the introduction of a virtual gallery space.
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Harrods incorporates in-store navigation tool in latest app update
British department store Harrods is using geolocation to make shopping its many floors and halls easier for visiting consumers.
Click here to read the entire article on Luxury Daily

BMW shares plans for future mobility at CES
German automaker BMW is looking to make the driving experience more personal and emotional as it designs further connectivity between owner and car.
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86pc of millennials use mobile while shopping in-store: report
Millennials are increasingly turning to mobile to enhance their in-store experience, with 96 percent of millennials making purchases at stores at which they used their mobile devices to shop.
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Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
Click here to read the entire article on Luxury Daily

Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
Click here to read the entire article on Luxury Daily

Swarovski, Fendi, Zenith and Chloé – Live news
Luxury Daily's live news from Jan. 4 - Swarovski to surprise, delight with smartwatch category entrance; Fendi taps Bella Hadid for Karl Lagerfeld-shot spring/summer ads; Zenith’s interim management to be lead by Jean-Claude Biver; Chloé to name new creative director after Clare Waight Keller opts out of contract renewal.
Click here to read the entire article on Luxury Daily

Beauty, luxury goods, Melania Trump and Mercedes – News briefs
Today in luxury marketing - Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
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Effective strategies to increase push notification opt-ins
Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.
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Make it official: 2017 will be the year of native advertising
This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.
Click here to read the entire article on Luxury Daily

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